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"Our studio conceived the Darker than Blue brand in 2000 before the social networking revolution began so it was one of the first of its kind. We created a home for black music and youth culture which brought people together online. It featured an on-line magazine with exclusive video interviews, listings and associated “off-line” events like club tours. We built a £3m business model and brought on board Chrysalis Group as a partner. We designed the brand and produced a range of on and offline collateral including interactive website, promo’s, merchandise and print media." |
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Brand